OUR PANELS
While our panels vary in size from country to country, we have a strong commitment to improve their demographic structure and keep panelists motivation at high levels. We pay special attention to the people we recruit (Double Opt-In process) and work hard on building a trust relationship with our panelists.
In several countries we have sub-panels for B2B, auto, parents and teenagers.
Panel distribution
Romania
| Panel size: 103.000 | Age | 18-24 | 35% |
| 25-34 | 26% | ||
| 35-44 | 18% | ||
| 45-65 | 21% | ||
| Gender | Female | 68% | |
| Male | 32% |
Hungary
| Panel size: 51.000 | Age | 18-24 | 25% |
| 25-34 | 14% | ||
| 35-44 | 12% | ||
| 45-65 | 50% | ||
| Gender | Female | 50% | |
| Male | 50% |
Croatia
| Panel size: 16.000 | Age | 18-24 | 22% |
| 25-34 | 25% | ||
| 35-44 | 20% | ||
| 45-65 | 32% | ||
| Gender | Female | 57% | |
| Male | 43% |
Serbia
| Panel size: 25.000 | Age | 18-24 | 7% |
| 25-34 | 30% | ||
| 35-44 | 30% | ||
| 45-65 | 33% | ||
| Gender | Female | 58% | |
| Male | 42% |
Bulgaria
| Panel size: 26.000 | Age | 18-24 | 9% |
| 25-34 | 18% | ||
| 35-44 | 28% | ||
| 45-65 | 44% | ||
| Gender | Female | 73% | |
| Male | 27% |
Greece
| Panel size: 17.000 | Age | 18-24 | 12% |
| 25-34 | 18% | ||
| 35-44 | 26% | ||
| 45-65 | 44% | ||
| Gender | Female | 55% | |
| Male | 45% |
Slovakia
| Panel size: 15.000 | Age | 18-24 | 17% |
| 25-34 | 28% | ||
| 35-44 | 21% | ||
| 45-65 | 35% | ||
| Gender | Female | 66% | |
| Male | 34% |
Czech Republic
| Panel size: 34.000 | Age | 18-24 | 25% |
| 25-34 | 27% | ||
| 35-44 | 18% | ||
| 45-65 | 30% | ||
| Gender | Female | 66% | |
| Male | 34% |